Nathalie de Fath (2015)

Nathalie de Fath by Jacques Fath, launched in 2015, bears a name that immediately invites curiosity and intimacy. In French, "Nathalie de Fath" (pronounced Na-ta-lee duh Fath) suggests lineage, legacy, and femininity. The name evokes the image of a muse—possibly real, possibly imagined—who embodies grace, charm, and modern elegance. It conjures visions of a stylish Parisienne, draped in airy silks, caught between old-world refinement and contemporary flair. Whether Nathalie was a personal inspiration or a symbolic creation, her name adds a sense of narrative and personality to the fragrance, aligning perfectly with Jacques Fath's historical association with glamorous femininity and couture storytelling.

The fragrance emerged during the mid-2010s, a period defined by a growing tension between minimalism and maximalism in both fashion and perfumery. On one hand, sleek, clean lines and "no-makeup makeup" looks dominated runways and beauty counters; on the other, designers and perfumers were exploring rich textures, playful nostalgia, and opulent embellishments. The era saw a revival of interest in storytelling through scent, with many niche houses and historic brands reimagining their archives through a modern lens. Nathalie de Fath fits this movement well: it doesn’t aim to shock or subvert, but rather to delight, comfort, and express refined femininity with freshness and subtle complexity.

Musc Couture (2025)

Musc Couture by Jacques Fath, launched in 2025, is more than just a fragrance—it’s a sensory metaphor for the art of couture itself. The name "Musc Couture" is a combination of the French word musc (pronounced "moosk"), meaning musk, and couture ("koo-TOOR"), referring to high fashion, or more specifically, haute couture, the elite world of custom-fitted, hand-crafted garments. Together, the name suggests a perfume designed to feel like an invisible, sensual gown—a tailored second skin, intimate yet opulent.

In French, “Musc Couture” conjures imagery of luxury textiles moving fluidly across the runway, the hushed rustle of silk, the intimacy of fabric caressing bare skin. It evokes the confidence of a woman or man stepping into the spotlight dressed in something exquisite, the perfume as much a finishing touch as the final stitch on a bespoke gown. The phrase feels tactile and polished—something sophisticated, personal, and daring. Emotionally, it radiates sensuality and refinement with a modern, artistic edge. It feels like the olfactory expression of both elegance and boldness, of something crafted to exacting standards but worn with ease and charisma.

Launched during a time of renewed appreciation for craftsmanship and slow luxury, Musc Couture speaks to a 2020s trend in perfumery where quality and concept outweigh maximalist packaging or formulaic mass-market appeal. By 2025, fragrance had entered a deeply narrative-driven era. Consumers were drawn to storytelling, to artisanal detail, to materials that offered depth and distinction. Musc Couture fits seamlessly within this sensibility—yet it still dares to surprise. In a market saturated with "clean" scents and fruit-forward florals, it stood out by offering both: a radiant, musky softness wrapped in the creamy richness of high-grade naturals and unexpected gourmand elements.

Jasmin de Toscane (2023)

Jasmin de Toscane by Jacques Fath, launched in 2023, draws its name from the poetic French for "Jasmine of Tuscany." Pronounced "zhaz-manh duh tohs-KAHN", the name evokes a dreamlike Mediterranean setting—rolling Tuscan hills bathed in golden light, Renaissance gardens blooming with heady white flowers, and the air tinged with the timeless elegance of nature. This is not just a floral perfume; it is a sensory tribute to one of the most revered varieties of jasmine: the Grand Duke of Tuscany.

Why choose Tuscany, and why this specific flower? Tuscany, or Toscane in French, conjures ideas of heritage, grace, and cultivated beauty. It is a region known for its painterly landscapes, classical architecture, and refined lifestyle—an ideal setting for a perfume that blends tradition with modern refinement. The Grand Duke jasmine is a sambac variety with tightly clustered, rose-like blossoms that bloom at night. Its scent is full and narcotic, yet this version, as interpreted by perfumer Jean-Christophe Hérault, is surprisingly luminous and modern.

The 2023 fragrance market was a landscape split between overtly sweet gourmand explosions and transparent, “skin scent” minimalism. Jasmin de Toscane treads a more refined path, standing apart through its commitment to realism—capturing not just the essence of jasmine, but the flower as it exists in the garden, alive and breathing. This aligns with the growing demand in perfumery for authenticity, artistry, and high-quality naturals, a trend increasingly driven by niche houses.