Le Loden by Jacques Fath, launched in 2018, is a fragrance woven with memory, texture, and emotion—an olfactory homage to a garment, a fabric, and a man. The name Le Loden is French (pronounced “luh LOH-den”), referencing a traditional alpine woolen cloth originally used in Austria and South Tyrol. Thick, brushed, and typically dyed forest green, Loden fabric is famed for its water resistance, warmth, and durability. The name evokes rich tactile sensations—warmth wrapped in elegance, tradition reshaped into chic functionality. It conjures images of misty countryside strolls, heavy green coats cinched at the waist, and the rugged grace of vintage European outerwear. Jacques Fath himself was known to wear Loden jackets, and even reinterpreted the material into dresses—an emblem of both strength and subtle glamour.
When this fragrance debuted, it was during a time in perfumery often referred to as a “new minimalism”—a post-niche wave that celebrated textural complexity and a return to wearable elegance. Fashions around 2018 had moved toward a revival of ‘quiet luxury,’ sustainability, and gender fluidity in scent, all of which Le Loden taps into. Women of this era—well-versed in the language of legacy and heritage—might have embraced the fragrance as a way to reconnect with tailored sophistication. The idea of a perfume inspired by a historic cloth worn by a legendary couturier felt deeply personal yet universally chic.
